Components Of The Tablet / E Reader Market - 2090 Words

1. Three important consumer segments in the tablet/e-reader market are as follows: College students and/or graduates People in professional and related occupations People with children ages 6-11 I’ve identified these segments based on the following data: Segment Percent of people who have tablets/e-readers in the segment (Percent down) Index Explanation of Index College students and/or graduates 19.2% (current students), 49% (graduates), total=68.2% 100 (current students), 176 (graduates) The relative proportion of college students who own tablets is exactly proportionate to their relative population in the country. The relative proportion of college graduates who own tables is far higher than their relative population in the country. This means they are very overrepresented as tablet owners. People in professional and related occupations 23.3% 176 The relative proportion of professionals who own tables is far higher than their relative population in the country. 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